Pure Bioscience says has forged a deal that creates a new direct sales firm to sell IV-7 Ultimate Germ Defense—with former Mary Kay Inc. chairman John Rochon leading the effort. Rochon, who is now chairman of Richmont Holdings, will launch IV-7 direct to consumers through a newly formed company called IV-7 Direct.IV-7— Pure Biosciences’ silver dihydrogen citrate (SDC)-based disinfectant—will be sold through a network of independent sales associates using a multi-level sales model, according t...